Place low involvement goods next to hot commodity goods.

Position advertised products in more observable locations of the store.

More space to retail products that have good sales or that are advertised.

Allocate space for every product type corresponding to its sales.

Though retailers and stores have specific needs and sell different types of products, there are some basic rules for drawing an efficient planogram: Planograms can be as simple as an image of some store section or more detailed with numbered positions and shelf notches indicating exact position of each item.

Planogram may be simple or complex depending on the size of the shop and the need of the retailer. avoidance of delays caused by miscommunication.easier control of out-of-stocks reduction.forming better visual appeal for customers.precise and better related product positioning.POGs also offer additional advantages such as: Since planograms are used to effectively manage space in retail stores to make products more attractive to shoppers, their usage leads to increased sales.

They are used in visual merchandising and help stores plan space and good look. SmartDraw makes creating a planogram easy with built-in templates and symbols you can drag-and-drop onto your layout.Planogram (POG) is a scheme or diagram depicting how the retail products should be placed on the shelves to increase sales. For example, you'll often find sugary kid-centric cereals on the bottom shelves while healthy, high-fiber ones will be placed higher.

Their lower level placement may even make it easier for children to grab products to add to their parents' carts. However, products on the bottom shelf may be eye-level for children. Products placed at eye-level may sell better than products placed on the bottom shelf. For example, stores will first group all bread-like products in the same aisle and then will often place peanut butter, jelly and other condiments in the same place to help remind shoppers to stock up on those items at the same time. Making a planogram is a delicate balance of logical organization such as grouping items in the same category and taking advantage of consumer behavior and psychology to expose them to new or highly profitable products, and increasing sales by using cross-selling techniques and triggering impulse buy behaviors.

Planogram software free download